New Disney Themed Screensaver for Your Roku TV
The Hollywood Reporter reports that Roku customers will soon see Cinderella Castle in the Roku City screensaver to celebrate the Disney100 milestone. And we can’t be more thrilled. See new screensaver below.
According to THR, “Roku City is about to get a magical new addition. Cinderella’s Castle from Walt Disney World is being added to the Roku City screensaver Monday, all part of the 100th anniversary celebration for The Walt Disney Co. The castle, sticking with Roku’s signature purple color scheme, also includes the statue of Walt Disney and Mickey Mouse that greets visitors as they enter the theme park.”
Statement from Peter Hamilton, senior director of ad innovation at Roku:
“What is more memorable and nostalgic than the Walt Disney World castle?” Peter Hamilton, senior director of ad innovation at Roku, tells The Hollywood Reporter. “It truly embodies the creative imagination behind Roku City, and in this way, it signifies a beautiful marriage of beloved places for our viewers. I know they will be inspired to see these worlds come together in an unmissable way. ”
“Our incredible visual quality design team takes great pride and care in the creative vision for Roku City. As such, they work across teams at Roku and closely with our partners to ensure that brands are integrated organically, with the ultimate goal of enhancing the viewer experience,” Hamilton says. “We strive to bring fun and whimsical exploration of brands and IP that also feel as though they live inside Roku City, not injected from the outside. Cinderella’s Castle from Disney is a powerful example of real world IP, which creates another layer of connection to our imaginary cityscape.”
“We continue to learn about the reach and magnitude of Roku City, and its ability to build recall and attention with one of the largest audiences in television,” Hamilton says. “Every brand and product are unique, and it has been exciting to study user sentiment and social sharing along the way. Although the learnings and data we gain belong to our brand partners, I can say that they continue to reinforce the importance of creating a balanced and natural brand experience that enhances Roku City for our viewers.”